BASF Online Data Privacy Rules

Thank you for visiting the BASF Inorganics website! In the interest of transparency, we would like to provide you with the following information related to this specific website as well as general information that applies to your interaction with BASF Corporation.

BASF Inorganics is managed by MOTUM B2B on behalf of BASF Corporation. BASF Corporation’s Privacy Policy related to your use and interaction with this website can be located here: Information on how to turn off cookies can be found there as well as contact information if you have any questions or concerns. If you are a resident of California, this Privacy Policy also contains information about the rights you have in and related to your personal information and how you can exercise your rights.

We would like to inform you in our personal information protection declaration what information we collect at BASF while you are visiting our Site and how this is used. Further details about BASF’s practices when collecting, using or disclosing your personal information can be found in the Privacy Policy set forth below.

Collecting personal information

When you visit the Site, general information is collected automatically (in other words, not by means of registration) which is not used as personal data. The web servers that are used may store data by default, including:

  • The name of your internet service provider
  • The website from which you visited us
  • The BASF group websites and social media platforms which you visit when you are with us
  • Your internet protocol (IP) address

This information is analyzed in anonymized form. It is used for the purpose of improving the attractiveness, content and functionality of our Site.


On our Site, we use cookies if they are required for an application or service which we provide. If you would like to opt out of the advantages of these cookies, you can read in the ‘help’ function on your browser how to adjust your browser to prevent these cookies, accept new cookies, or delete existing cookies. You can also learn there how to block all cookies or set up notifications for new cookies.

The cookies which we currently use on the Site are listed in the following table:

Cookies that are important for the smooth functioning of specific services of the website

Cookie Name Purpose LifeSpan
SessionPersistence(CLIENTCONTEXT and PROFILEDATA) These cookies allow us to save preferences that you set during your visit to our site. Erased as soon as you clear your cache(or one year after site visit)
SessionPersistence(Cookie Layer) This cookie stores user agreement for accepting usage of cookies. Erased as soon as you clear your cache(or one year after site visit)
SessionPersistence(Cookie Disclaimer) This cookie stores the user agreement with the disclaimer on disclaimer-protected pages. Erased as soon as you clear your cache(or one year after site visit)
TS This cookie ensures that the load of the queries of our users is optimally distributed on our server. It secures the stability of our website. Erased as soon as you close your browser

Cookies, with which we measure the use of our website (web analysis)

Cookie Name Purpose LifeSpan
ACOOKIE With this cookie the web analytics tool Webtrends, gathers anonymous information about how our website is used. The information collected helps us to continually address the needs of our visitors. Information stored are e.g. how many people visit our site, from which websites they come and what pages they view. Further information can be found in the statement on data protection from Webtrends. Erased two years after site visit


BASF urges all parents and persons supervising children to instruct their children on how to deal with personal data on the Internet in a safe and responsible way. Children should not transmit personal data to BASF's Site without permission from their parent or legal guardian. BASF does not intend to collect the personal information of children on this Site. If a child has provided us with personal information, his or her parent or legal guardian may contact us for the purpose of deleting it.


If you have any questions or ideas, please refer to the data protection representative at BASF SE, who will be pleased to help you. The continuous development of the Internet makes it necessary for us to adjust our data protection rules from time to time. We reserve the right to implement appropriate changes at any time.

General Contact

Privacy Policy


BASF Canada Inc. values its relationship with its customers, suppliers and employees and is committed to maintaining the privacy and security of their personal information. This Privacy Policy outlines: (a) how we will collect your personal information, (b) how we will use your personal information; (c) to whom we may disclose your personal information; and (d) how you can verify and correct your personal information.

Organizations covered by this Privacy Policy

This Privacy Policy applies to and governs the activities of BASF Canada Inc., its Canadian subsidiaries, affiliates and partners in which BASF Canada Inc. and/or its subsidiaries have a majority interest, and BASF Agricultural Specialties Ltd. (collectively refferred to herein as "BASF"). The BASF group of companies refers to BASF and any affiliates/related companies throughout the world.


"Personal Information" means information about an identifiable individual. Personal Information does not include anonymous or non-personal information (i.e. information that cannot reasonably be associated with, or traced to, a specific individual).

Identifying Purposes

We collect, use and disclose Personal Information concerning our customers, suppliers and others for the following purposes:

  • to develop, implement, market, promote and sell products, services and special offers;
  • to purchase, acquire and solicit products, services and special offers from our suppliers;
  • to manage our business and provide day-to-day services including, but not limited to, ordering, shipping, delivering, invoicing, collecting, establishing credit arrangements, administering rebates, discounts, and special programs, processing payments, managing accounts and supply chain activities;
  • to investigate and respond to customer inquiries and complaints;
  • to establish customer, supplier and retailer relationships and to communicate with customers, suppliers and retailers;
  • to research, develop and improve existing and new products, technologies and services;
  • to provide information to customers, suppliers, and retailers about existing and new products and services of BASF;
  • to manage and promote the business activities of BASF, including the development and evaluation of business plans;
  • to review and assess market trends and activities impacting the business of BASF;
  • to secure and protect the safety and well-being of our customers, suppliers, retailers, the community and the environment;
  • to administer or enforce our rights under an agreement;
  • to carry out other purposes which are identified to you and to which you consent; and
  • to meet requirements imposed by law.

On our Site, we use cookies if they are required for an application or service which we provide. You can find out more about our use of cookies, and their functions by reading our cookie policy on our Site. If you would like to opt out of the advantages of these cookies, you can read in the ‘help’ function on your browser how to adjust your browser to prevent these cookies, accept new cookies, or delete existing cookies. You can also learn how to block all cookies or set up notifications for new cookies. Please note that if you disable cookies, you may be unable to access some features on this Site


We collect, use and disclose your Personal Information with your consent, as permitted or required by law. Depending on the sensitivity of the Personal Information that we collect from you and as permitted by the applicable law, your consent to our collection, use and/or disclosure may be express or implied.

Usually, we will seek your consent to use and/or disclose your Personal Information at the time of collection. In some circumstances, we may seek consent after we have collected your Personal Information but before we use it (for example, if we want to use the Personal Information for different purposes than previously identified).

You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. Please send all communications with respect to the withdrawal of your consent or any change to your consent in writing, addressed to our Privacy Officer.

By using this Site, providing us with Personal Information, receiving or reviewing this Privacy Policy or continuing to conduct business or communicate with us, you consent to the collection, use and disclosure of your Personal Information as described in this Privacy Policy.

In most circumstances, we will collect Personal Information directly from the individual to whom the information relates. From time to time and with your consent where required by applicable law, we may engage others, such as our distributors or retailers of our products, to collect Personal Information on our behalf.

Limiting Use of Personal Information, Disclosure and Retention

We will use your Personal Information:

  • for purposes described in this Privacy Policy;
  • for any other purposes for which we have obtained your consent (either express or implied); or
  • as required or permitted by law

We may disclose your Personal Information to third parties in the following circumstances:

  • you have provided your consent.
  • to our affiliates and subsidiaries and other members in the BASF group of companies for the purposes described in this Privacy Policy;
  • to third parties who provide services to us or on our behalf for the purposes described in this Privacy Policy;
  • as required or permitted by law including, but not limited to, complying with a court order, complying with a statute or regulation, and assisting with investigations by law
  • to administer or enforce our rights under an agreement;
  • in emergency situations that threaten the life, health or security of an individual, the community or the environment; or
  • in the event of a change of ownership, sale, merger, liquidation, reorganization or acquisition of BASF or a BASF business unit or department, your Personal Information may be transferred as part of the transaction, as permitted by law.

We take steps to ensure that we retain at the address indicated below your Personal Information as long as necessary to fulfill the identified purposes or as required or permitted by law.


We take steps to help protect your Personal Information against loss, theft and unauthorized access, disclosure, copying, use or modification.

Our methods of protection include physical measures (for example, locked filing cabinets and restricted access to offices or designated areas), organizational measures (for example, security clearances and limiting access on a "need-to-know" basis) and technological measures (for example, using passwords, firewalls and encryption). We take steps to help ensure that only those BASF employees who need access to Personal Information to fulfill their employment duties will have access to it.

When we engage third parties to provide services to us, we use contractual means to help ensure a comparable level of protection is maintained while the Personal Information is in the possession of the third party. In some cases, these third parties may be located outside of Canada (e.g. the United States, Germany, Uruguay and/or India) and the Personal Information may be subject to the laws of that country and no contractual provision can override those laws. Similar to Canadian law, law enforcement agencies or other governmental authorities in the U.S. or other jurisdictions may obtain access to Personal Information where access is permitted or required by the law of the applicable jurisdiction. Confidentiality and the security of information are key considerations for BASF in any outsourcing arrangement to third parties, both inside and outside Canada. To access information about our policies and practices with respect to service providers outside Canada, please contact our Privacy Officer.

No data transmissions over the Internet can be guaranteed to be completely secure. Consequently, BASF cannot ensure or warrant the security of any information you transmit to BASF and you understand that any information that you transfer to BASF is done at your own risk.


We will attempt to ensure that your Personal Information is accurate, complete and up to date as necessary for the purposes for which it will be used.

If your Personal Information changes, it is your responsibility to keep us informed of such changes.

Individual Access

We will provide access to your Personal Information upon your written request to our Privacy Officer at the contact information below, to the extent required by law. We will attempt to respond to your written request within thirty (30) days. We will advise you in writing if we cannot meet your requests within this time limit. You may challenge the accuracy and completeness of your Personal Information and have it amended as appropriate.

Accountability, Openness and Compliance

We are responsible for all Personal Information under our control.

We have designated a Privacy Officer who is accountable and responsible for compliance with this Privacy Policy and addressing inquiries and concerns. If you have questions or concerns about this Privacy Policy and our procedures, please contact our Privacy Officer at or at 100 Milverton Drive, 5th Floor, Mississauga, ON L5R 4H1.

Amendments to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time and for any reason. We will post any changes to this Privacy Policy in advance on our website at We encourage you to refer to it on a regular basis.

This Privacy Policy was last updated on May 4, 2017.

Quick Help

Our Global sales teams and our technical experts are ready to answer your questions.

Contact Us

Contact Us